Websites That Meet Your Business Objectives
What Makes a Good Website?
Your target audience is looking for 3 things:
1. Who are you?
2. What do you do?
3. How can you help me?
If these answers aren’t easily decipherable, any opportunity to engage a viewer is lost. It’s a fact: A viewer to your site decides whether or not to engage with you within a few seconds. So, the first impression has to be meaningful, relevant, and motivating.
The best websites are from companies who know who they are and can effectively communicate that. A well designed and well written site makes it easy for the viewer to identify with the brand's value and to find the information they want. All elements in the design must have a strategic purpose, coming together to communicate the brand message and provide a good overall experience for the user. The website, if part of a campaign, must also fit with the other marketing pieces so that there is a cohesive brand message being delivered to the target audience.
Wednesday, 17 August 2011 13:23
Last Updated on Friday, 19 August 2011 15:48
Written by Leslie Brazil
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Background: LJ Rogers Wildlife Seeds is a family owned and operated business that is based soley on ecommerce. This website was designed to appeal to hunters. It is easy for the customer to navigate products and make a purchase online. The client is able to track purchases, inventory sales and collect an email data base.
www.ljrogerswildlifeseeds.com
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Jeffrey Loftin General Dentistry
Monday, 02 May 2011 15:28
Last Updated on Tuesday, 03 May 2011 18:29
Written by Leslie Brazil
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Background: This website is the client's entre into the world of internet marketing. He wanted a simple website that would be easy for his staff to use and that would clearly show what he does and how to find him.
www.drjeffloftin.com
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Tim Gillepsie General and Cosmetic Dentistry
Monday, 02 May 2011 15:13
Last Updated on Tuesday, 03 May 2011 20:03
Written by Leslie Brazil
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Background: This client wanted a fresh look to his website and wanted to highlight his cosmetic and restorative dental practice. Instead of using stock photography, we shot real people (Tim's patients) in real life settings enjoying life with their beautiful smiles. The site was also updated to include online appointment scheduling which is a nice convenience for the user. www.drtimgillespie.com |
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Ray and Allen Funeral Service
Monday, 02 May 2011 15:08
Last Updated on Tuesday, 03 May 2011 19:49
Written by Leslie Brazil
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Background: This funeral home served the black community in Western North Carolina for 70 + years and wanted to expand their reach to include Hispanics, Asians, Ukrainians and other cultural groups in the area. They also wanted the tone to be a celebration of life. We branded them as a multi-cultural funeral home and used stock images of people from various ethnic backgrounds and ages. The site includes an online obituary listing, guest book, language translator, and weather report. www.rayandallenfuneralservice.com
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Thursday, 24 March 2011 19:26
Last Updated on Tuesday, 03 May 2011 18:06
Written by Administrator
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Background: A community college presidential search firm that needed an updated site and wanted to stand out from their competition. We took a risk with the "animated" "artsy" look but the client loved it and has had positive response from their clients. www.goldhillassociates.com
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Thursday, 24 March 2011 19:26
Last Updated on Tuesday, 03 May 2011 20:04
Written by Administrator
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Background: This client changed the direction of his business from consulting to an ecommerce source of information. The site was built from scratch to provide information and products to his clients. It is complicated on the backend and sophisticated on the front end. The primary objectives were to position his brand as the "go to source" of information in his industry and to provide a user-friendly experience on the website. www.sellingtoschools.com |
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Thursday, 24 March 2011 19:26
Last Updated on Tuesday, 03 May 2011 19:55
Written by Administrator
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Background: Silver-Line Plastics is an American owned and operated manufacturer of the industry's highest quality plastic pipe products. They produce one of the industry's most comprehensive product lines and needed a modern website for featuring their product offerings. They are known as an industry leader but their website did not reinforce that position. We created a new website that will be a useful tool not only for their clients but also for their large sales force.
www.slpipe.com
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The Campaign To Elect Steve Cogburn
Monday, 02 May 2011 15:24
Last Updated on Tuesday, 03 May 2011 20:05
Written by Leslie Brazil
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Background: This client needed a simple, eye-catching website for his campaign that looked sophisticated and smart, communicated the main points of his campaign, and allowed for online donations.
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