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Advertising & Marketing Experience:
My specialty is strategic copywriting and creative development, with an emphasis on marketing process and brand positioning. For me the goal is always the same: clear and powerful communication in any medium that makes sense for the brand. Much of my time is spent on consumer and B2B messaging, including interactive content, sales force training, trade events and public relations. I take a "brand voice" approach to copy, with a focus on consistency in tone and personality. I work directly with manufacturers as well as with advertising agencies and design firms. My experience includes over 15 years experience as ad agency creative director and managing partner, plus 10 years (and counting) as an independent writer/producer/consultant. Clients & Brands I've Worked With: (You may recognize these) Volvo Trucks, Berkline Furniture, Stockhausen Skin Care Products, Wrangler, Playtex, Freightliner, PREVOST Motor Coach, , United Way, Simmons Mattress, Stanley Furniture, Polo Ralph Lauren, Häfele, UNCG, Rheem Manufacturing, Pfizer Animal Health, (Other Great Brands) Bank of North Carolina, Shapiro Eye Care, Triad Eye Associates, Vision Of Health (alternative therapies) and New Breed Logistics, United Carolina Bank, Yadkin Valley Bank, Bank of North Carolina, Volvo Financial Services, High Point Regional Hospital, Carolina Regional Heart Center, MedCentral (primary care), New Garden Friends School, The Deuterman Law Group, Premier Medical Plaza |